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Thursday, July 19, 2007
This site is many things. It is:
- an automated internet publishing point able to index, archive, search, and date stamp entries, and provide instant audio play and audience interaction
- an online journal, a means for distributing audio files, and a method of generating publicity
- a 'broadcast' medium able to reach people worldwide, and a 'narrowcast' or niche method of reaching select groups, with the internet increasingly the publication point for announcements, statements, declarations etc
Mainly, this site is your personal print, audio, and video publishing point through which you can:
- conduct media campaigns and act and react instantly to issues
- write and speak with your electors directly
- report to your constituency
- write and broadcast to special interest groups in your electorate
- be at the cutting edge of technology
A podcasting demonstration
MP3, 128KBPS, 1,050KB, 69secs
You can, for example, mount audio files of your speeches, announcements and media releases for instant play or podcasting, and you can send targeted media alerts notifying newsrooms of new material, all with links to a transcript, additional information, and your email address.
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This process offers a tested and successful method of promoting your message by defining an audience for your blog / podcasts as the radio, television and print newsrooms in NSW and their editors and directors.
By using the internet as the initial publishing point and by identifying the audience as the electorate media, you can generate considerable publicity.
And publish your pictures, too.
This site would allow you to take control, to say what you want when you want, not what others want when they want. And do so without distraction. Here is a notable example, albeit on a much bigger scale:
- Hillary Clinton announcing her Presidential candidacy replete with video.
The Method
Think like a radio programmer.
Some audio will be short, for example audio news statements of 40 seconds, or 80 to 90 words, a one topic release with up to four key points, each of 10 seconds, thereby providing radio 'grabs'.
Other material will be long, say a weekly report of three minutes, speeches both in the Senate and elsewhere, people whom you may wish to interview etc.
